GCI Virtual Summit Thought Leader – Melissa Jochim, High Beauty
Melissa participated as a thought leader at the GCI Virtual Summit 2020, joining 1000+ registered global leaders in both cannabis and psychedelics.
Check out her bio below:
It is high time for Melissa Jochim, the creative spirit and energy behind High Beauty, Inc. Melissa’s early days in Chemistry class were spent as much under the emergency showers as they were at the lab table, because things bubbled over as she experimented with the fascinating solutions before her in the laboratory. Today Melissa is heralded as one of the preeminent formulators in the natural, botanical segments of the cosmetic industry.
During her studies at the University of Missouri, she chose to alter her path from one of strict science to one on the consumer side of the cosmetics industry, specifically in the natural spectrum. Melissa next became a licensed Aesthetician, specializing in natural and organic skincare, cosmeceuticals, skin physiology and aromatherapy. The combination of chemistry with beauty became her life’s passion.
Along her journey she jumped exuberantly into all the related aspects of brand development in the beauty industry. She became a highly sought-after formulator but most importantly she developed a knack for knowing what could be the next big thing in the industry and understanding where the “white space” was in an otherwise crowded and competitive market arena.
She has over the span of her career formulated cosmetics products for a variety of companies, all in the burgeoning organic skincare range of the market. The list of products that Melissa helped develop and formulate include: Blossom Organics (also a founder), Juice Beauty, Alba Botanica, Beauty Without Cruelty, and the Martial Vivot Grooming Line.
Melissa’s current and perhaps most revolutionary project is this launch of high, her brainchild and a project she has stewarded with her usual high energy and panache at blinding speed through a successful launch in Sephora leading to expanded distribution into Macy’s, ShopHQ, Hudson’s Bay, Shopper’s Drug Mart and Douglas. High delivers the high-powered benefits from nature’s most revolutionary plant, Cannabis sativa, an ingredient that Melissa professes is only beginning to have its true potential understood. High is expertly formulated to deliver Cannabis sativa seed oil in combination with certified organic plant oils, high-potency antioxidants and pure plant essential oils for healthy, beautiful skin.
Melissa has also built two additional brands from the think tank Posana Partners which became part of the High Beauty, Inc. umbrella. canBE naturally was born out of market demand from Target and CVS for an everyday skincare line formulated with Cannabis. Seed of Beauty was created based on Luxury market demands, in partnership with the actress and eco-advocate Amy Smart.
Melissa currently resides full time in Northern California.
If you are a leader operating in either the cannabis or psychedelics industries, check out the GCI Virtual Summit today! You can submit an application for a complimentary ticket for our 2021 Summit here.
You can also check out exclusive interviews with some of our GCI Virtual Summit thought leaders on the Content Hub.