Professionally Cannabis EP19 – Melissa Jochim – High Beauty

For episode 19 of the Professionally Cannabis Podcast, the hosts welcomed Melissa Jochim, Founder & CEO of High Beauty.

In a wide ranging chat, Melissa takes listeners through her professional journey with High Beauty, starting as the next venture in her – already by then – illustrious career, discussing: how High Beauty differentiate themselves as a brand; what other CPGs can do to create brand loyalty; ways cannabis companies can position their product so leading department stores like Sephora and Macy’s are keen to take stock!