Jim Hourigan, CEO, CannaCraft
For this episode, Jim Hourigan, the CEO of leading California cannabis brand house, CannaCraft, joined the pod.
Known for popular brands, such as Absolute Xtracts and Care by Design, Jim talks us through the growing popularity of the cannabis beverage sector, with CannaCraft’s beer developed alongside Lagunitas (of Heineken fame), techniques for growing quality and consistent sun grown cannabis, and best practice for responding to growing consumer demand.
Check out other podcasts on the GCI Content Hub by clicking here.
