Professionally Cannabis EP66 – Jim Hourigan, CannaCraft

Jim Hourigan CannaCraft - GCI Content Hub - Global Cannabis Intelligence

Jim Hourigan, CEO, CannaCraft

For this episode, Jim Hourigan, the CEO of leading California cannabis brand house, CannaCraft, joined the pod.

Known for popular brands, such as Absolute Xtracts and Care by Design, Jim talks us through the growing popularity of the cannabis beverage sector, with CannaCraft’s beer developed alongside Lagunitas (of Heineken fame), techniques for growing quality and consistent sun grown cannabis, and best practice for responding to growing consumer demand.

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